As a New Zealand business owner, you are probably well aware of just how hard it can be to market your products or services on an international scale. Breaking the US, UK or Australian market can be tough – but with search engine optimization (SEO), it’s certainly possible.

Reach an international audience

The internet is universal. While its use does vary in some countries (e.g. China), it still provides businesses with a way to communicate effectively with those overseas. For businesses in New Zealand, the internet offers a cost-effective way to tap into global markets. With this being the case, internet marketing services have become very popular – especially SEO. In fact, there are many NZ SEO companies out there today offering very effective yet affordable services.

How does it work?

In short, SEO works by altering your site so that it ranks well with major search engines (namely Google) in relation to selected keywords (also referred to as common search queries). SEO success is achieved through a combined approach; content optimization, a well organised site structure and optimized title tags, backlinks and offsite citations are the main components in an SEO campaign.

Why is it beneficial?

This question is fairly obvious. A high search engine results page (SERP) ranking places a business in front of potential clients who are actively looking for the products/services/information they have to offer. This means that SEO not only draws traffic to a site, it also equates to a pretty high conversion rate.

How is a global campaign different?
SEO campaigns are tailored to suit a business’s aspirations and budget. When it comes to targeting a global market, there are some differences in comparison to a standard campaign.Firstly, different research needs to be undertaken. It’s important to know which keywords generate the most traffic in the country you are looking to target. A search term that is popular in New Zealand may not even exist in another country. For example, few Australians would search for ‘chilly bin manufacturers’ (they use the term ‘Esky’). In some cases, you may need to target keywords that include a location specific to the country – and of course, this requires further research. Other differences to consider include language (are you targeting a country that speaks a language other than English?), spelling (different versions of the English language, i.e. US vs. UK) and the currency. You need to ensure that the country you are targeting sees an appropriate version of your site. You also need to understand the competition you are up against; how and why their sites are ranking, and what keywords they are ranking for. Does the competition include SEO company in Christchurch that have been around for years, or is it a fairly new industry? These are all factors that influence a global SEO strategy.

Take the leap

If you are considering expanding and want to crack the international market, SEO is certainly an effective yet affordable way to go about it. The best way to start is to contact a reputable online marketing agency that offers an SEO service – they’ll have the knowledge and resources to set the wheels in motion. For more info about New Zealand SEO, visit